Dateline: NEW YORK, May 13, 2025 – ESPN will launch its new all-access streaming service at a subscription price of $29.99 per month, targeting cord-cutters and younger viewers.
- Service includes all live games and programming.
- Bundling with Disney+ and Hulu at $35.99 per month.
- Launch special: $29.99/month for the first year.
Market reaction & context
Disney (DIS) shares closed 1.05% higher following the announcement of ESPN’s streaming service, which aims to attract a growing customer base shifting away from traditional cable subscriptions. This strategic move positions ESPN amidst a competitive streaming landscape, particularly against platforms like Netflix and Amazon Prime Video, offering tailored content for sports fans.
Detailed analysis
ESPN’s new streaming service, named simply “ESPN,” is set to launch this fall, offering subscribers comprehensive access to all of ESPN’s cable channels, including ESPN, ESPN2, and the SEC Network. The service not only includes sports programming but also features documentaries, studio shows, and new betting options integrated into the platform.
For consumers seeking a more affordable tier, ESPN will provide a select plan for $11.99 per month, focusing on ESPN+’s existing content. The all-access subscription is competitively priced at $29.99, with a special launch offer allowing new customers to bundle Disney+ and Hulu for $35.99 per month or $29.99 for the first twelve months.
Outlook / management quote
Jimmy Pitaro, ESPN Chairman, emphasized the need for a straightforward pricing model, stating, “We are providing everything ESPN has to offer directly to fans and all in one place. Our approach will help fans cut through the clutter.” This direct-to-consumer offering may serve as a crucial revenue source as traditional cable subscriptions continue to decline, offering a method for ESPN to monetize its vast content library.
Conclusion
ESPN’s new streaming service is positioned as a game changer for sports fans seeking more flexibility and connectivity in viewing options. By integrating advanced features such as personalized content and live betting, the company hopes to maintain its relevance and profitability in an evolving digital landscape.
No investment advice. For informational purposes only.
References
1 ESPN’s new all-access streaming app will cost $29.99 per month. CNBC. Retrieved May 13, 2025.
2 ESPN announces name, price of planned streaming service. ABC News. Retrieved May 13, 2025.
3 Disney’s new streaming service ESPN to cost $29.99 per month. Yahoo Finance. Retrieved May 13, 2025.