STUTTGART, September 24, 2025 – Mercedes-Benz Group (MBG.DE) appointed new technology and production chiefs in a leadership reshuffle aimed at strengthening operational efficiency 1. The changes signal the luxury automaker’s continued focus on electric vehicle development and manufacturing optimization amid intensifying competition in the premium EV segment.
- Jrg Burzer named new Chief Technology Officer from December
- Michael Schiebe takes over production and supply chain management
- Leadership shuffle targets technology focus and operational efficiency
Leadership Transition Details
Jrg Burzer, 55, currently head of production, will assume the Chief Technology Officer role and responsibility for development and procurement from December 1, replacing Markus Schfer 2. Michael Schiebe, who leads Mercedes-AMG, will join the board of management to oversee production, quality, and supply chain management, taking over Burzer’s current position 3.
The appointments represent a strategic realignment as Mercedes-Benz navigates the transition to electric vehicles while maintaining its luxury market positioning. Burzer brings extensive production expertise to the technology role, having previously overseen manufacturing operations across Mercedes’ global network 4.
Strategic Focus on Efficiency
The leadership changes come as Mercedes faces pressure to improve operational efficiency and accelerate EV development amid slowing luxury car demand in key markets. The company has been working to optimize its production processes and supply chain management to maintain competitiveness against rivals including BMW and Audi 5.
Schiebe’s appointment to the production role brings high-performance vehicle expertise to mainstream manufacturing operations. His experience leading Mercedes-AMG positions him to apply performance-focused quality standards across the broader production network 6.
Technology and Development Priorities
Burzer’s transition from production to technology leadership reflects Mercedes’ emphasis on integrating manufacturing expertise with R&D operations. The move aims to strengthen coordination between development teams and production facilities, potentially reducing time-to-market for new vehicle launches 7.
The appointments underscore Mercedes’ commitment to maintaining its technology edge in autonomous driving, electric powertrains, and luxury features. Industry analysts view the changes as positive for operational alignment, particularly as the company scales EV production 8.
Market Implications
Mercedes shares have faced pressure this year amid concerns about luxury vehicle demand in China and Europe. The leadership restructuring signals management’s focus on operational improvements and technology advancement to support long-term competitiveness 9.
The changes take effect as Mercedes continues investing in electric vehicle platforms and battery technology while maintaining profitability in its core luxury segments. Investors will monitor how the new leadership structure impacts development timelines and manufacturing efficiency metrics 10.
Not investment advice. For informational purposes only.
References
1(September 24, 2025). “Mercedes appoints new technology, production chiefs”. Reuters. Retrieved September 24, 2025.
2(September 24, 2025). “Mercedes appoints new technology, production chiefs”. Yahoo Finance. Retrieved September 24, 2025.
3(September 24, 2025). “Mercedes-Benz names Jrg Burze to technology chief”. Seeking Alpha. Retrieved September 24, 2025.
4(September 24, 2025). “Mercedes-Benz appoints new technology and production chiefs”. News.az. Retrieved September 24, 2025.
5(September 24, 2025). “Mercedes Replaces Technology Chief, Promotes CEO Ally”. Bloomberg. Retrieved September 24, 2025.
6(September 24, 2025). “Mercedes appoints new technology and production chiefs”. TimesLive. Retrieved September 24, 2025.
7(September 24, 2025). “Jrg Burzer Appointed Mercedes-Benz Chief Technology Officer”. EV Mechanica. Retrieved September 24, 2025.
8(September 24, 2025). “Mercedes-Benz Reshuffles Leadership Team to Focus on Technology and Efficiency”. Morningstar. Retrieved September 24, 2025.
9(September 24, 2025). “Mercedes-AMG boss in new role and tech chief Schfer replaced”. Autocar. Retrieved September 24, 2025.
10(September 24, 2025). “Mercedes-Benz Announces Leadership Changes to Boost Efficiency”. GuruFocus. Retrieved September 24, 2025.