The $100 Billion Brick-and-Mortar Retail Renaissance is Here

Ecommerce May Get The Hype, But Offline Retail Reigns Supreme

82% of purchases are still made in person.1

And now, thanks to one innovative microcap — VSBLTY (CSE:VSBY, OTC: VSBGF) — the data, analytics, and marketing advantage that ecommerce once enjoyed is coming to the offline world.

In fact, the AI software suite that VSBLTY has created is more powerful than anything online.

Stores will no longer be ‘just’ stores — they are becoming personalized media and marketing channels that give consumers exactly what they want, exactly when they want it.

Early trials have exceeded expectations, increasing in-store sales 30%-100%. Now, with numerous major partners already signed on, this tech is going mainstream.

Today, you can still get in before the rest of the investing world realizes — there’s a revolution afoot.

“VSBLTY is like the Google of in-store media and contextual security. And they’re ahead of anybody else.”


- Joe Jensen, former Intel VP of the IoT Group

The Market

When Covid arrived in 2020, it felt like the entire world moved online.

Offices went virtual, folks would go days without leaving the house, and Amazon and other online retailers enjoyed massive, unexpected growth — breaking revenue and sales records.

But while ecommerce enjoyed the spotlight, offline retail continues to be the main avenue consumers use for most purchases.

In the US, over 80% of retail sales still take place at brick-and-mortar locations.

In the rest of the world, an even greater share of transactions take place offline — right around 82%.

What’s more, after years of outsized growth in ecommerce, offline retail has now caught up and kept pace with online sales.

Making those numbers even more impressive — they don’t include purchases that almost always occur offline, like restaurants, automobiles, or fuel.

The important point is, brick-and-mortar retail isn’t going away anytime soon.

Even the king of online retail, Amazon, has expanded into the offline world. The tech giant is opening physical stores, and purchased Whole Foods to have a brick-and-mortar presence in the grocery sector.

And now, thanks to VSBLTY (CSE:VSBY, OTC: VSBGF), physical stores are about to get their largest innovation since the invention of the credit card.

Because the offline world is now joining the information revolution.

The Opportunity

Founded in 2015 as an AI company, by the following year VSBLTY (CSE:VSBY, OTC: VSBGF) had an insight it would take the rest of the market five years to realize.

In the modern world, storefronts aren’t just places to buy goods. They are a potential media channel all their own.

With advancing tech, the necessary equipment — like digital monitors and in-store cameras — has become affordable to the even the smallest business.

Store visitors are better than a captive audience — they are a willing, participating one. People visit businesses because they want to purchase something. The most difficult hurdles to a sale have already been overcome.

That’s one of the reasons point-of-sale marketing is the most powerful type of consumer contact.

Regular, untargeted point-of-sale marketing leads to ~25% increase in sales in general.

Targeted marketing is even more effective.

VSBLTY realized before anyone else that they could develop the technology to create the most powerful marketing channel yet — by bringing ads to people at the exact moment they are looking to buy that exact thing.

Here’s How It Works:

  1. VSBLTY’s software — named DataCaptor — combs through camera feeds in store.
  2. The software can, without any human help, identify a number of key demographic features of an individual in a fraction of a second.
  3. It can read the mood of the individual — whether they are happy or upset.
  4. It can be trained to find clues in the environment — like recognizing a wine bottle in your hand, and recommending some cheese to pair with it.
  5. And it can integrate with knowledge about its location. For instance, it can display refreshing sports drinks on sweltering days, and umbrellas on rainy days.
  6. It can even run custom ad schedules, for different times of day. If a nearby school lets out at 3 every weekday, it will be ready with special messages for the influx of students and parents at 3:15.
When you put all of this together, it gives VSBLTY’s AI an almost magical ability to predict what any given individual is likely shopping for, and point them in the right direction. This info then tells the software which ads should be run for this individual — delivering point-of-sale personalized marketing. Nothing like this has ever been accomplished before. Major retailers like Wal-Mart and Amazon are working on their own systems — but VSBLTY is the leader in this field.

In early trials of digital displays using the software in real-world conditions, sales increased from 30%-100% over the baseline.

This is with version one. There are even more advanced capabilities planned for the next generations.

All of these factors, grounded in a single location, give VSBLTY abilities that are even better than those found with online marketing and data.

What’s more, VSBLTY improves on the sort of data that marketers love.

A webpage might be able to tell you how long it was open on a browser. But it doesn’t know if half of that time the user was in the kitchen making a sandwich.

VSBLTY can measure attention much more accurately — by measuring gaze. It can tell which ads get the most attention, which lead to the most sales, and which ones play best within different demographics.

That means that, over time, the system learns which marketing works best, enhancing effectiveness even more.

There’s a reason VSBLTY believes that in-store media channels will be one of the most powerful marketing channels in the years ahead, with dramatic growth.

The Boston Consulting Group agrees. They recently wrote a white paper predicting in-store media channels would quickly spin up into a $100 billion business, even though the sector doesn’t really even exist yet today.

Those paying attention know what VSBLTY is doing. They can see the coming revolution that personalized, point-of-sale marketing can bring about.

Growth Drivers

The development of the store-as-media is a huge, $100 billion opportunity. And at the moment, VSBLTY is the only game in town.

Some large retailers have their own in-house solutions they are working on, but VSBLTY is ahead of everyone else.

What’s more, worldwide, around 70% of all commerce is conducted by small businesses. Mom-and-pop shops dominate.

This is especially true in the developing world and the 2nd world. This is part of the reason why VSBLTY is launching most aggressively in South America, where small retail businesses dominate the economy.

This new marketing channel is more than fertile enough to fuel VSBLTY’s growth for years to come.

However, this smart AI software is capable of so much more.

It can provide any sort of information or communication the venue wants to host:

  1. You could go to a concert, hold your ticket up to a camera, and a digital display can show a map of the venue, with directions to find your seat. You may even have lighted guides leading you to your seat — like exit lights in the aisle of an airplane.
  2. Restaurants can seat you without a host or hostess. If there are tableside displays installed, restaurants can take your order digitally as well — freeing servers to shuttle food and give attentive, personalized assistance to anyone that needs it. Food comes out faster, labor costs go down and customer service goes up.
  3. Stand in front of a digital display, and you can virtually ‘try on’ 20 pairs of pants in a couple minutes while clothes shopping.
  4. VSBLTY’s system can also helpfully let you know which item is on sale, or provide a BOGO coupon to incentivize you to purchase a particular product.

There is virtually no limit to the potential of this system. It is not hyperbole to say it could entirely revolutionize the in-store experience for all.

That’s why so many companies have already signed partnerships with VSBLTY. Partners include behemoths like InBev and Intel, and specialized companies like Johnson Controls, which focuses on analytics and security for global retailers.

VSBLTY even has a partnership with the Intel spinoff Austin GIS, which focuses on point-of-sale solutions for retailers and the necessary infrastructure.

VSBLTY’s solutions are being touted by some of the biggest hitters in the industry.

Making VSBLTY even more valuable, it can also come with a security layer as well.

That means it can identify customers banned from stores… it can identify weapons… it can spot a shoplifter before the thief gets away… and it can monitor thousands of feeds, sending highly trained security staff exactly where they are needed most.

For stores, this ability is a nice bonus.

In fact, the security sector is expected to be worth over $900 billion by 2027. Much of that money will be flowing into AI security solutions.

And once again, VSBLTY is the leader in this burgeoning field.

Main Risks

VSBLTY (CSE:VSBY, OTC: VSBGF) is the undisputed leader in point-of-sale AI marketing, helping to create a new, extremely valuable media channel that stores can host and control themselves.

As such, VSBLTY faces fewer risks than most. The emergence of competition is a risk for any company, and it could potentially be a risk for VSBLTY sometime down the road.

However, in the medium term, there is no real risk of a competitor coming in and capturing a significant chunk of the market.

The only real risk regarding competition is if one of the mammoth competitors like Amazon decides to dominate this market, and pours resources into it. Again, this is a risk that all businesses face.

There are two structural risks that also could affect VSBLTY’s business.

One is Regarding Demand:

When COVID hit — even though brick-and-mortar stores did better than generally acknowledged — investors fled all investments related to in-person retail.

That included VSBLTY, which suffered its first downswing during the pandemic.

One can easily make the argument that COVID has already presented a strong challenge to the in-store media sector, and the sector has come out stronger on the other side.

However, if some other, worse shock comes along, it could present new hurdles for VSBLTY to overcome.

The Other Structural Risk is Saturation:

Initial tests showed 30-100% increases in sales when consumers received in-store personalized marketing. A major retailer’s CEO found in-store marketing paid off at a seven-to-one rate — every dollar spent created seven dollars in sales.

Those numbers will likely come down at some point.

That’s because this is an entirely new field — and initial gains are likely to be amongst the largest.

But consumers have limited spending money — and, at some point, will hit an inelastic ceiling in their spending.

Finding that ceiling someday is inevitable. No one knows exactly when it will come — but the likelihood is that there are years of sector growth left before we come close.

Investor Outlook

VSBLTY (CSE:VSBY, OTC: VSBGF) has the inside track to capture the lion’s share of the $100 billion in-store media market, and a sizable chunk of the $912 billion security market as well.

It has partnerships with a number of heavy hitters — including in the tech space, the retail space, the infrastructure space… VSBLTY even has partnerships with the largest manufacturers of retail coolers, with units ready to roll out around the globe.

By the end of 2023, VSBLTY expects to have its system in 7,000 stores.

By 2030, the company expects to grow that number to 70,000.

Yet the market cap is still just $16 million. Revenue just this year is expected to exceed that number.

Indeed — the future is so bright, that ABInBev secured an option to purchase equity that is currently valued at over ten times the current market cap.

Talk to your investment advisor today, to see if undervalued media pioneer VSBLTY (CSE:VSBY, OTC: VSBGF) would fit well in your portfolio.

But do it soon. A company with a future this promising won’t remain undervalued for long.

Learn More About VSBLTY (CSE:VSBY, OTCQB:VSBGF) at your brokerage today!

1.https://www.digitalcommerce360.com/article/e-commerce-sales-retail-sales-ten-year-review/ 2.https://www.digitalcommerce360.com/article/e-commerce-sales-retail-sales-ten-year-review/

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