Draganfly Inc. (NASDAQ:DPRO; CSE:DPRO) is a growing trusted provider within Ukrainian government, military and NGOs, circles as well as numerous emergency response teams to provide essential equipment and solutions.
Draganfly is the oldest drone company in America, founded in 1998. With 24 years in the field, it’s the only company that possesses the expertise necessary to operate complex humanitarian missions in a warzone:
- Their next-generation drones are being used in the battlefield to clear mines, perform reconnaissance, deliver medical supplies, and help relieve besieged cities.
- And now in light of the recent Kakhova Dam collapse in Kherson, Ukraine, Draganfly drones are playing a crucial role in emergency response – aiding in safe evacuation and flood management efforts.
- Demand is only going to rise. These drones are useful in three different phases of the Ukrainian war — initial response, clean-up, and rebuilding. There’s at least 20 years of work to do, and billions already pledged to the cause.
- But Ukraine is just the beginning. The market for these drones will expand to include everything from aiding local governments, to federal emergency response teams, to family farms.
Ukraine is the most important place in the world today.
Not just geopolitically — as important as that is. And not just on a humanitarian level.
Ukraine is at the forefront of a vast technological change in warfare and emergency response — and in technology more broadly. And Draganfly Inc. (Nasdaq:DPRO; CSE:DPRO) drones are at the center of all of it.
Now for the moment, Draganfly’s drones have stayed under the radar, as the news has been dominated by military drones — like Iran’s kamikaze drones, or the Turkish Bayraktar. They have, undoubtedly, changed the battlefield, as Russia is now learning.
Draganfly produces drones for military use such as reconnaissance, surveillance, medical logistics, munitions, humanitarian aid, search and rescue, and mine detection.
Let’s tackle these spheres one at a time.
The First Drone to Save a Life
There’s a Draganfly drone in the Smithsonian — because it’s the first drone to ever save a human life.
Using thermal imaging, LIDAR, optical, and multispectral radio waves, Draganfly drones can spot people in need faster, as it did in 2013 when an individual injured in an automobile accident wandered away from the site in subfreezing weather.
Draganfly’s thermal imaging technology succeeded where ground teams and helicopters had failed. Their Draganflyer X4-ES located the individual in the later stages of hypothermia, dressed only in a t-shirt and pants.1
And the drones can go places that aren’t yet safe for emergency personnel. That means they can point help in the right direction — giving a real-time assessment of needs on the ground.
Draganfly drones can operate from a safe distance, thanks to their advanced tech. Unlike most drones — none in the consumer market, and few outside government in the small UAS catagory — Draganfly drones can maintain strong, secure communication even past line-of-sight, sending gigabytes of data to home base.
This capability was a key factor in why Draganfly was trusted to be first on the scene in the early days of the war.
But it isn’t the only one.
Draganfly drones are playing an instrumental role in Ukraine, in the wake of the recent Kakhova Dam collapse, which is estimated to have caused the flooding of nearly 100 villages and towns. According to a June 21st press release, Draganfly has been called in to assist with the safe evacuation of residents in affected areas, as well as aiding in the identification and recovery of underwater mines that may have been otherwise undetectable.
So far, Draganfly has conducted 15 flights, across 660 acres using RGB/Multispectral and thermal sensors to aid in flood management efforts.
Draganfly also has dedicated medical drones capable of carrying a payload up to 30 pounds, in a climate-controlled environment. They can deliver everything from first aid kits, to plasma and blood. And they can easily get to places that ambulances or other emergency services can’t.
The demand for these state-of-the-art solutions is mounting as donations pour into Ukraine from across the globe:
- USAID has raised more than $1 billion for Ukraine in humanitarian aid.
- The US government ups that commitment to $1.5 billion — dedicated solely to humanitarian aid.2
- The EU has pledged over $500 million for humanitarian aid in Ukraine.3
- And a number of other countries are contributing smaller amounts to the humanitarian effort as well — like Canada, with $75 million to date.4
Altogether, it’s well over $2 billion pledged purely for humanitarian aid in Ukraine — with more likely on the way.
Ukraine’s Ministry of Interior is already making preparations for the clean-up and recovery efforts. Working in conjunction with HEAL-Corp, and the Ukrainian National Academy of Internal Affairs, Draganfly is developing curriculum for a pilot training program, made available to: National Police, National Guard, State Border Guard, Special Forces Security, and Emergency Services.
Every Day the War Continues, It Will Take Another 30 Days to Clear All the Mines Laid
The sensors on Draganfly’s reconnaissance drones are extremely sensitive. Some of the higher-end models include magnetometers and ground-penetrating radar.
But, unless you’re looking for ore, that’s usually overkill. Because the standard sensors on Draganfly’s recon units can see just about everything that matters in a battle space.
That includes camouflaged humans, munitions and mines. It even includes changes to vegetation and ground disturbances — to easily spot freshly dug ground.
And Ukraine needs both — especially for the aftermath of the war.
Already, there’s 20 years of work ahead, just de-mining what’s already been put in place — much of it around Kyiv and Lyiv.
And, of the thousands of bombs Russia has dropped so far, about 20% don’t go off. That means there are unexploded munitions scattered throughout the country, posing an obvious danger to civilians.
Even worse, it could have a catastrophic impact on the country’s agriculture.
Ukraine is an agricultural powerhouse. In 2021, it was the fifth-largest wheat exporter, fourth in corn exports, third in both barley and rapeseed, and first in sunflower oil.5 It is often called the breadbasket of Europe.6
Food Exports Make Up 41% of Ukraine’s Total Exports, But The War Has Disrupted All That
Today — even with transport channels open that were closed earlier in the war — Ukraine grain exports are down 33%.
It isn’t just because of active hot zones, or previous battlefields. Sowing the ground with mines has proven as popular in this war as in past ones. And every day — no matter which direction the front line is headed — more of the fields that feed this country, and many others, are filled with mines.
Getting rid of these mines is incredibly important for multiple reasons:
- Avoid injuries and death on the ground.
- Free land to grow food and feed the nation.
- Feed Europe and parts of Africa and Asia as well — keeping the country’s economy afloat.
To that end, Draganfly drones have another useful feature.
With the advanced analytics these drones have, coupled with powerful sensors, they not only tell you where mines are. They tell you where mines aren’t.
In other words, these drones are sophisticated enough to clear a field — without a human ever having to risk life or limb – with no heavy military machinery necessary.
They can detect metal mines or munitions with a quick thermal scan.
They can detect mines made with wood and plastic by taking two thermal sweeps of an area — one in the morning and one in the evening — and then measuring temperature differences.
And they have the capacity to quickly scan an area — covering 100 acres in a single flight, marking areas safe, and marking mines to be dealt with later.
With the mine situation becoming worse, Draganfly is already in talks about spinning up a larger fleet, to help deal with the growing problem.
Such a deal could take Ukraine from about 5% of Draganfly’s revenue, to 50%.
Draganfly Drones are Revolutionizing Medical Care
The company’s leadership has visited Ukraine twice since the war broke out, and is working on the ground with multiple NGOs.
And these drones come at an affordable price, considering the technology involved: $5,000 to $50,000, with only a few top-of-the-line drones hitting the higher prices.
That means Draganfly can fill an important niche, at a fraction of the cost of other solutions, with a tech that can speed up every aspect of rescue work.
And, someday soon, this tech will start trickling into the wider world.
It’s already happening. The Spring Branch, Texas EMS service is using Draganfly drones to assist with emergencies.
In addition to getting supplies where they’re needed seven minutes faster on average, drones also cut down on expenses related to false alarms — which make up about 20% of all calls.
That frees first responders up to get where they’re needed faster.
Innovative Uses in Other Markets
Versatility is at the core of Draganfly’s mission. Rather than create generic drones with quality specs, the company has developed a more personalized business model. Instead, they ask those on the ground what they need, and then design a drone program to fit the purpose.
From commercial delivery drones to drones that can analyze a farmer’s field and assign water, pesticides, and fertilizer where it’s needed, or act as an early warning system for any issues.
And Draganfly’s most advanced drones — with magnetometers and ground-penetrating radar — are already proving very useful in finding ore to mine.
Fire and Rescue
Draganfly has a number of governmental applications, and the technology is now at the point where Draganfly drones are both a faster and more affordable solution.
Fire Services are starting to use Draganfly drones to patrol its forests, covering much more ground than was previously possible.
These drones can measure moisture content in vegetation with enough precision, they can provide an early-warning system for potential hot spots. And when a fire does break out, these drones can deliver firefighting and first aid supplies to dangerous areas, without risking a life or having to necessarily use helicopters.
Getting supplies and tools to a hot spot in 15 minutes is very compelling — when it would normally take hour(s) with an ATV, (if possible at all), and is expensive and dangerous or not available to do by helicopter.
They also can help map a fire quickly, from a bird’s-eye view — key data when fighting massive blazes.
Agriculture
Agriculture is the largest segment of the enterprise drone market – and it keeps getting bigger. In 2014, about a third of U.S. farmers told the Farm Bureau that they either used drones or were “thinking about it.” Just four years later, it jumped to three-quarters.7
The reason for the jump? Family and commercial farms were on the edge.
Crop failure rates have soared as a result of extreme weather, high costs, supply chain woes, and other once uncontrollable environmental factors. But drones are now making many of these concerns obsolete. In Japan, drones the size of insects are doing the work of bees to pollinate flowers.
Draganfly’s drones are already in action across North America – patrolling miles of farmland. They’re monitoring irrigation, looking for crop diseases, spotting areas where pesticides or fertilizer need to be reapplied, and much more.
The company has been so successful that in 2021 the U.S. Department of Agriculture selected the Draganfly Commander for data collection and phenotyping.
If that word is new to you, it’s because this is cutting-edge technology and Draganfly (NASDAQ: DPRO, CSE: DPRO) is in the lead. With phenotyping, aerial cameras can quickly evaluate plant traits that used to take teams of on-the-ground personnel.
Insurance
With extreme weather becoming more common, insurance companies are not only taking a hit on payouts – but they’re also feeling a pinch in manpower.
Brad Clow is a crop operations manager for the insurance company Country Financial. He’s a believer in what drones are capable of:
“In the past, if we had a wind claim on a 200-acre field, we would deploy four to five adjusters to walk that entire field looking for damage. It could take four to five hours. Now we can fly that field and cover that 200 acres within probably 15 to 20 minutes.” 8
Equipped with a suite of sophisticated sensor technology, a Draganfly drone can easily do it in roughly 15 minutes.
More Than a Drone Company
It can’t be stressed enough — while Draganfly’s drones are top-of-the-line, they aren’t what sets the company apart. It is the strength of the analytics built into Draganfly’s software, over the past 24 years.
Draganfly doesn’t consider itself a drone company first and foremost. Instead, it’s better to think of Draganfly as a data company, with a particular specialty in analyzing exactly the sort of data that comes through on its drone sensors.
In truth, it is Draganfly’s capabilities here that could prove the long-term catalyst.
Because selling the hardware — the drones themselves — is a lucrative business, with a 35% profit margin.
But the business related to data — including software and analysis — pulls up to an 85% profit margin, on recurring business.
Drone Demand Spikes On Labor Shortages And Rising Wages
Industries with tight margins like agriculture, mining, and construction need workers for routine tasks. However, data finds that younger adults in rural areas are pursuing other careers.
Workers are becoming scarce and wages are rising. The chart from AgAmerica Lending shows the change from 1950-2000. That’s accelerating in 2022. The work is often hard and dangerous.9
100-acre farms need a lot of surveillance to manage irrigation, fertilizer, weeds, and crop damage. When it comes to 5,000-acre farms, owners need help.
Drones are a versatile, reliable and cost-effective solution. Draganfly’s UAVs can fly over a field or mining site at next to no additional cost.
Farmers today are well-educated and are constantly looking for ways to increase business outputs and profitability. They are learning to program and fly drones themselves. The same shift is taking place in other major markets including construction and mining.
A Global UAV Leader With A Competitive Advantage
While a growing number of drone companies are popping up, they lack something very important: experience.
The award-winning team at Draganfly (NASDAQ: DPRO,CSE: DPRO) is comprised of industry leaders with decades of experience in robotics, aviation and engineering. The company stands out from the rest because it has the know-how, intellectual property (IP), and infrastructure to provide world-class end-to-end solutions.
From quarter to quarter, Draganfly continues to report record revenue and important partnerships with established brands. This is a company leading the way in a sector projected to be a $43 billion juggernaut by 2025, with A CAGR over 15% beyond that.10
But today, this venerable, established leader in the drone sector only has a market cap of $25 million.
That won’t likely remain the case for long.
6 Reasons Draganfly (NASDAQ: DPRO, CSE: DPRO) Is Positioned to Soar
- A Rare Opportunity: As Draganfly (NASDAQ: DPRO, CSE: DPRO) continues to grow, revenue could double, triple, with one even just large contract in Ukraine.
- Impressive Firsts: Draganfly’s Draganflyer X4-ES is the first drone credited with saving a human life. In 2013, it helped Canadian officials locate an injured driver in a heavily wooded area. The drone remains on permanent display in the Smithsonian National Air and Space Museum.
- Super-Leverage Potential: If Boeing adds a million dollars to its drone sales, it would be a 0.002% drop in the company’s $62 billion revenue bucket. The share price would be lucky to rise 3-4% on the news, though anything can happen. Draganfly continues to hit sales milestones with each major contract. The company continues to deliver positive news that is making shares jump.
- A Trusted Name: Draganfly has been driving the future of drones since the pre-drone era. The company has a stellar reputation and a proven track record of success. Draganfly has forged strong relationships with governments and industry leaders worldwide for more than two decades – keeping it in the loop on future business.
- Enviable Assets: 24 issued patents, a 24-year track record of developing award-winning drone solutions, and top-notch billion-dollar clientele all adds up to a big opportunity for early investors.
- Reliable, Cost-Effective Drone Solutions: Whether it’s flying over hazardous terrain or battlefields, mapping resources, locating assets, spreading feed and fertilizer, or carrying small loads, Draganfly’s drones can get the job done faster and at a fraction of the cost.
1.https://www.smithsonianmag.com/air-space-magazine/this-drone-can-save-your-life-180955994/ 2.https://www.usaid.gov/news-information/press-releases/jul-27-2022-usaid-humanitarian-assistance-provided-people-ukraine-surpasses-1-billion 3.https://www.neweurope.eu/article/ukraine-eu-provides-winter-support-and-boosts-humanitarian-aid-by-e175-million/ 4.https://pm.gc.ca/en/news/backgrounders/2022/06/28/additional-canadian-support-ukraine-announced-2022-g7-summit 5.https://www.weforum.org/agenda/2022/07/ukraine-s-food-exports-by-the-numbers/ 6.https://www.weforum.org/agenda/2022/07/ukraine-s-food-exports-by-the-numbers/ 7.http://www.uasmagazine.com/articles/1890/survey-shows-drone-adoption-rate-by-farmers 8.https://ilfbpartners.com/farm/farm-life/why-so-many-farmers-are-using-drones/ 10.https://agamerica.com/blog/the-impact-of-the-farm-labor-shortage/ 11.https://droneii.com/the-drone-market-size-2020-2025-5-key-takeawayshttps://www.mordorintelligence.com/industry-reports/drones-market
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