Loewe's Creative Director Jonathan Anderson Steps Down

Key takeaways:

Jonathan Anderson has announced his departure from Loewe after 11 years as creative director.
Under Anderson’s leadership, Loewe saw significant growth, with revenues reportedly increasing from €230 million to approximately €2 billion.
The fashion house and its operations may face shifts as the industry anticipates Anderson’s successor.

Introduction

In a significant change within the luxury fashion sector, LVMH-owned label Loewe confirmed on March 17, 2025, that Jonathan Anderson is stepping down from his role as creative director after an impressive 11-year tenure. Here are key highlights of his departure:

Anderson transformed Loewe from a lesser-known Spanish leather brand into a global luxury powerhouse.
Revenue growth during his time has been substantial, improving from €230 million in 2014 to an estimated €2 billion.
The fashion industry is now focused on who will succeed him in this pivotal role.

Detailed Analysis

Jonathan Anderson’s impact on Loewe has been profound, with his tenure marked by innovation and a focus on craftsmanship. The designer’s approach has not only modernized the brand but also diversified its offerings significantly. During his leadership, Loewe launched iconic products such as the Puzzle bag, which has become a symbol of contemporary luxury. This focus on innovation has led to an impressive revenue surge, showcasing the effectiveness of Anderson’s vision. From 2014 to 2024, the brand’s sales skyrocketed from €230 million to nearly €2 billion, positioning Loewe as a formidable player in the luxury market ¹.

Moreover, Anderson’s creative philosophy emphasized collaborative projects and whimsical campaigns that captured the public’s imagination. His partnerships—including collaborations with renowned brands and cultural figures—have greatly enhanced Loewe’s visibility and appeal, notably leveraging current trends to make the brand relevant ².

Industry experts have expressed mixed feelings about Anderson’s exit. Sidney Toledano, an advisor at LVMH, praised Anderson as a creative force, anticipating that the foundations he laid will ensure the brand continues to flourish ³. However, with his resignation, investors must consider how this shift might affect the company’s strategic direction.

The search for Anderson’s successor is underway, with speculation suggesting that designers Jack McCollough and Lazaro Hernandez from Proenza Schouler are in consideration to fill the creative void. Their appointment could indicate a shift in Loewe’s design philosophy, potentially impacting brand perception and consumer engagement ⁴.

Conclusion

The departure of Jonathan Anderson marks the end of a significant era for Loewe. As the luxury fashion industry watches closely for the announcement of a new creative director, investors must remain vigilant about how this transition may affect the brand’s trajectory and financial health. The successful legacy Anderson leaves behind provides a strong foundation, but the future direction of Loewe will ultimately depend on the strategic choices made by its successor. Ongoing strength in sales will be critical as the brand navigates this potential transitional phase.